Shaping the Future: The Power of AR/VR in Transforming Industries

6 min readJun 16, 2023


A designer’s perspective


In recent years, augmented reality (AR) and virtual reality (VR) have made remarkable advancements, revolutionizing our interaction with technology. These immersive technologies offer incredible opportunities to transform everyday experiences and open up new possibilities across industries.

In this article, we will explore the potential of AR/VR interfaces, examine real-world examples, discuss current trends, and shed light on the future of this technology. We will also provide valuable insights for designers, highlighting their crucial role in shaping AR/VR experiences.

The Past and Present of AR/VR

To understand the potential of AR/VR interfaces, let’s examine their evolution and real-world applications. In the past, AR/VR technologies were mainly used in gaming and entertainment. However, with advancements in hardware and software, they are now integrated into diverse fields like healthcare, education, architecture, and marketing.

For instance, the mobile game Pokémon Go introduced augmented reality by overlaying virtual creatures onto the real world through a smartphone camera. This success demonstrated the engaging and interactive nature of AR, captivating millions of users.

Image credits: Pokemon go

In a bold move that promises to reshape the design perspective as we know it, Apple has unveiled its groundbreaking technology, Apple Vision Pro. This cutting-edge innovation introduces us to the captivating world of mixed reality, opening up a realm of endless possibilities. Similarly, VR headsets like Oculus Quest and HTC Vive have transformed gaming experiences, immersing users in virtual worlds.

Mixed Reality (AR/VR) Headsets

AR/VR is rapidly expanding and being adopted across industries. AR is becoming more accessible through mobile devices, with companies investing in frameworks like Apple’s ARKit & RealityKit and Google’s ARCore. This allows developers to create AR experiences for millions of users.

Integrating AR/VR Technology into Products

As the field of AR/VR technology continues to advance, companies across various industries have the opportunity to incorporate these technologies into their products and services. To ensure successful integration, designers should consider real-world case studies that demonstrate the effective utilization of AR/VR. Let’s explore three examples:

IKEA — Enhancing the Shopping Experience

IKEA revolutionized the way customers shop for furniture by implementing AR technology. Through the IKEA Place app, users can virtually place furniture items in their own homes using their smartphones. This enables customers to visualize how the furniture will look and fit in their space before making a purchase. By providing an interactive and immersive experience, IKEA improves customer satisfaction, reduces uncertainty, and streamlines the shopping process.

Volkswagen — Streamlining Vehicle Design

Volkswagen transformed their vehicle design process by utilizing VR technology. Engineers and designers now collaborate in virtual environments, where they can visualize and make real-time changes to vehicle prototypes. This eliminates the need for physical prototyping, saving time and costs while enabling faster innovation. By leveraging VR, Volkswagen enhances collaboration, accelerates the design process, and improves overall efficiency.

L’Oreal — Personalized Makeup Try-On

L’Oreal introduced the Makeup Genius app, which incorporates AR technology to offer users a virtual makeup try-on experience. By using their smartphones, users can try on different makeup products in real-time, virtually applying them to their faces. L’Oreal’s use of AR enhances customer engagement, boosts sales, and provides a personalized and immersive beauty experience.

AR/VR Powered Products

Drawing insights from these case studies, AR/VR integration should consider the following key points before integrating such technologies into products:

Identify Use Cases: Assess your company’s specific needs and identify areas where AR/VR can add value. Understanding the potential applications, such as enhancing customer experiences, improving training programs, or streamlining complex tasks, is essential for successful integration.

User-Focused Design: Prioritize usability, intuitive interactions, and seamless integration with existing systems. Conduct user research and testing throughout the design process to ensure the technology meets the needs of your target audience.

Safety and Accessibility: Place safety as a top priority by ensuring adherence to safety standards for both hardware and software. Provide clear instructions for safe usage and incorporate accessibility features to ensure inclusivity for users with different abilities.

Educating Users on Safe Usage: Educate users on how to engage with AR/VR experiences safely and responsibly. This includes familiarizing them with proper setup and usage, creating a safe physical environment, and encouraging breaks to prevent discomfort or fatigue.

Designing the Unseen: Key Considerations for Immersive AR/VR Experiences

Concept interfaces by Cosmin Capitan and Ramotion.

Spatial Awareness

To create captivating experiences, we must design interfaces that seamlessly interact with our surroundings. This means paying attention to details like depth perception, contrast, and font sizes in different lighting conditions. By merging the virtual and real worlds, we transport users into an enchanting realm of mixed reality.


In our pursuit of inclusive design, we consider the diverse needs of all adventurers. By designing for various conditions and user modes, such as work, leisure, or social interactions, we ensure that everyone can embark on this magical journey. Smooth transitions between different accessibility modes empower adventurers of all abilities to join the exploration.

The Language of Interaction: Eyes and Hands

In the magical realm of mixed reality, our eyes and hands become the primary means of interaction. By tracking users’ eye movements, we gain valuable insights into their focus and attention. Hand gesture tracking enables us to design intuitive and natural interactions. Through careful studies, we uncover new patterns and choreograph the perfect dance between users’ attention and our design choices.

Personalization: Tailoring the Journey

In a world enriched by big data and AI, we possess the power to personalize the user experience like never before. By leveraging user data, we create custom designs that align with individual preferences, transforming each journey into a unique adventure. The key is to craft experiences that deeply resonate with users, making them feel truly at home in the magical realm of mixed reality.


Embracing the UI trend of glassmorphism establishes a connection to the real world within mixed reality interfaces. This design approach creates an illusion of transparency, allowing users to perceive both the digital and physical aspects. By seamlessly blending with the environment, we offer an immersive experience like never before.

Collaborative Interfaces

Mixed reality opens doors to new collaborative possibilities. Users can interact with virtual objects and interface together, experiencing shared moments in real time. As designers, we must develop interfaces that foster seamless teamwork and interaction, facilitating this collaborative synergy.


In the world of AR/VR interfaces, amazing experiences await us. As designers, we hold the power to create a future where technology blends seamlessly with our lives. Imagine a child putting on a VR headset and being transported to ancient times, their eyes wide with wonder as they explore virtual worlds (or) picture a person who has had a stroke wearing AR glasses, confidently navigating their surroundings with helpful guidance. These stories show us the incredible impact we can make as designers.

With our creative minds, empathizing with users, and observing behaviour patterns, we can shape a future where AR/VR brings joy and transforms our experiences. Let’s embark on this exciting journey together, where imagination meets innovation, and we create extraordinary moments that bring smiles to everyone’s faces.

About the Author

Siva Sakthi is a UI/UX Designer fresher at CodeStax.Ai, with a strong focus on visual design and creating seamless user experiences. With a love for pop and jazz music, Siva finds inspiration in the power of harmonious melodies. Constantly staying updated with the latest design trends, Siva enjoys exploring new avenues for creativity.

About CodeStax.Ai

At CodeStax.Ai, we stand at the nexus of innovation and enterprise solutions, offering technology partnerships that empower businesses to drive efficiency, innovation, and growth, harnessing the transformative power of no-code platforms and advanced AI integrations.

But the real magic? It’s our tech tribe behind the scenes. If you’ve got a knack for innovation and a passion for redefining the norm, we’ve got the perfect tech playground for you. CodeStax.Ai offers more than a job — it’s a journey into the very heart of what’s next. Join us, and be part of the revolution that’s redefining the enterprise tech landscape.




Tech tales from our powerhouse Software Engineering team!